18:00 – 18:05
1. Opening & Framing (5 min)
Dr. Eran Krieger

• Strategic importance of Dry Eye
• Positioning of ENVISION
• Objectives of the session

18:05 – 18:15
2. Introduction & Strategic Context (10 min)
Alessandro Parini

• ENVISION launch in Europe
• Strategic positioning and market opportunity
• Expectations from subsidiaries

18:15 – 18:40
3. Clinical Foundations – Ophthalmology Perspective (25 min)
Dr. Elvira Gur Lautman

• Anatomy & physiology of the ocular surface
• Etiopathogenesis of Dry Eye Syndrome (DES)
• MGD vs aqueous (lacrimal) deficiency
• Traditional therapeutic approaches
• Clinical positioning of ENVISION

18:40 – 19:05
4. Practice Transformation – Optometry Perspective (25 min)
Dr. Bruce Dornn

• Evolution of the optometry clinic into a dry eye center
• Diagnosis and treatment workflows
• Patient journey and engagement
• Integration with aesthetic treatments
• Business development opportunities

19:05 – 19:20
5. Competitive Landscape & Field Positioning (15 min)
Biagio Alfano

• Key competitors
• Differentiation of ENVISION
• Practical messaging for the field

19:20 – 19:35
6. Clinical Cases / Videos Integration (15 min)
(embedded within Elvira & Bruce presentations)

19:35 – 19:55
7. Open Q&A Discussion (20 min)

19:55 – 20:00
8. Closing & Key Take-Home Messages (5 min)
Dr. Eran Krieger

• Translation into field execution
• Key positioning points

📢Please register here or via the registration section on the website. You will receive a confirmation email with the Zoom meeting link.

This ZOOM session is designed to provide sales, marketing, and clinical teams with a deep understanding of ENVISION and its potential within the Dry Eye space.

Participants will gain a solid foundation of the technology, including the clinical background of Dry Eye disease and how ENVISION is positioned within current treatment approaches. The session will bridge clinical knowledge with practical application, enabling teams to confidently translate the technology into their daily roles.

Beyond the clinical perspective, we will explore the strategic positioning of ENVISION in the market, key differentiators, and how to effectively communicate its value across different stakeholders.

The program will also highlight how ENVISION can support practice transformation, opening new opportunities for patient engagement and business development.

By the end of the session, attendees will be better equipped to understand, position, and leverage the full potential of the technology within their respective functions.